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What We Do

• Customer Journey Mapping
• Millennial & Gen Z Market Research
• Qualitative Research
• Quantitative Research

Posts

• What is a Persona, Anyway?
• How to Understand the Effect of Working from Home on Employees
• Is it Time to Resume In-Person Focus Groups?
• In-Depth Interviews, Dyads, and Triads in Market Research
• Why Gen Z Should Be Included in Market Research
• What is a Research Insights Workshop, and Why Does it Matter?
• How to Get Around Groupthink in Focus Groups
• Market Research Partner for Agencies
• Online Qualitative Market Research Platforms Explained, Part 2
• Online Qualitative Market Research Platforms Explained, Part 1
• How Biometrics Can Improve App Design and Enhance UX
• Why Electric Vehicle (EV) Market Research Matters More Than Ever
• What to Know Before Working with Consumer Insights Agencies
• 3 Market Research Screening Best Practices
• Pros and Cons of Online Focus Groups
• Mobile Diaries vs. Mobile Ethnographies: What’s the Difference?
• How Market Research Shines A Light On Cognitive Biases, Part 2
• 2021: Market Research Trends (And Why it’s More Important than Ever)
• How Market Research Shines a Light on Cognitive Biases, Part 1
• Not-So-Silent Night: Social Listening in the Time of Covid-19
• What is Market Research?
• Biometric Research During Covid-19?
• What to Look for When Hiring a Consumer Insights Company
• Valley Nordic Podcast: InterQ’s CEO Explains UX Research
• What’s the Future of Market Research?
• What’s The Difference Between Syndicated and Custom Research?
• Local Market Research vs. Market Research Software
• How to Improve Virtual Qualitative Market Research Studies
• Participate in Research Studies – Focus Groups, Interviews, and Panels
• Qualitative Research Resources for Educators
• How Has Consumer Online Shopping Changed During Coronavirus?
• How Qualitative Research Can Help Your Keep Your Business Going During COVID
• How To Create Surveys That Your Responders Will Love
• What Do Top Market Research Companies have in Common?
• Which Market Research Method is Best?
• How Has Shopping Behavior Changed in a Pandemic Environment?
• How Should Office Culture Change, Post Coronavirus?
• How to Do Market Research During COVID-19
• How to Put out Corporate Communications During COVID-19
• How Many People Should be in a Focus Group?
• Market Research Firms in San Francisco
• 2020 Market Research Trends
• Case Study: InterQ Partnered with Delta Air Lines to Decrease Passenger Stress While Flying
• How to Improve Voice of the Customer Studies
• Market Research for Cybersecurity Technologies
• Focus Groups in the Bay Area?
• Why You Need to be Doing Market Research with Gen Z
• When do you Use Quantitative Data and When Do You Use Qualitative in UX Testing?
• Should You Conduct Focus Groups in San Francisco?
• Why do Market Research in the Tech Industry?
• Why B2B Customer Journey Mapping Matters More than Ever
• Best Marketing Research Firms in the Bay Area
• How Biometrics is Used in Market Research
• Why Big Data Isn’t Enough for Consumer Research
• What’s in a Number? Understanding the Right Sample Size for Qualitative Research
• What is the Difference Between an In-Depth Interview, Dyad, and Triad?
• Market Research Intercept Interviews at Conferences
• Market Research with Gen Z
• How Multiple Market Research Methods Improve Outcomes
• Why Qualitative Market Research is Best Left to the Professionals
• Market Research Trends for 2019
• Why Market Research Needs to be Prioritized in 2019 Budgets
• The Answer to Eliminating Corporate Ego? Market Research
• Why You Need Social Listening in Your Market Research Quiver
• Competitive Reviews Using Market Research
• Market Research in the Cybersecurity Field
• Maximizing Employee Satisfaction During Periods of Management Transitions
• How Market Research Will Help Your Business Strategy
• Determining Sample Size for Qualitative Research: What is the Magical Number?
• How to Create a Truly Successful VOC Program
• 5 Millennial Market Research Tips
• Why Focus Groups Matter More than Ever
• How To Conduct a Focus Group
• Focus Group Recruiting Do’s and Dont’s
• How to Find Market Research Firms in Silicon Valley
• What is the Difference Between Quantitative and Qualitative Research?
• User Testing Research in Silicon Valley
• How to Find the Best Market Research Firm
• Tech Industry Market Research
• Everything You Need to Know About Personas
• How to Analyze Qualitative Research
• Why You Need a VOC Program
• How Chase Used Focus Groups to Capture Millennials
• 2018 Market Research Trends
• Press Release: InterQ and Pricing Innovations Announce Partnership
• How to Test Advertising Copy
• Why Qualitative Recruiting Matters So Much
• Healthcare Market Research Company Must-Haves
• The Essential 5-Step Checklist for Startups
• Layered Qualitative Research Approaches
• How Glossier Used Focus Groups to Disrupt the Cosmetics Industry
• Baby Boomer Market Research
• Market Research in Healthcare?
• Qualitative Research Goals
• Focus Groups vs. In-Depth Interviews
• Why Market Research is Needed in Politics
• Why We Don’t Let Clients “Behind the Glass”
• The Essential Business Questions
• How Our Egos Get in the Way of Doing Market Research
• Customer Journey Mapping in B2B
• Ideal Sample Size in Qualitative Research
• What You Don’t Know About Millennials Could Hurt You
• A Guide to Marketing Manager Stardom
• Quantitative and Qualitative Research: Breaking it Down
• Why You Need to Understand Generation Z
• Market Research Trends in 2017
• Sampling in Market Research, Part 2
• Sampling in Market Research
• Biometrics: The New Standard in Market Research?
• Market Research: Must-Know Millennial Trends
• Improve Employee Retention with Qualitative Research
• The How’s and Why’s of Market Segmentation
• Voice of the Customer Market Research
• Focus Groups in San Francisco
• Mobile Ethnography Terms
• Why Focus Groups Are Still Necessary
• How to Work Around False Memories in Market Research
• Mobile Usage Trends With Millennials
• Focus Groups—The “target” of Target’s Re-branding Efforts
• Why Conduct Market Research in the Healthcare Industry?
• Why Do Customer Journey Mapping in B2B?
• Why 75% of Startups Fail
• In-Depth Interviews or Focus Groups?
• Why Growth Hacking Isn’t Enough
• How We Use Surveys to Improve Focus Groups
• What is the Difference Between Qualitative and Quantitative Market Research?
• How to Effectively Engage Employees
• Market Research Is Best Done by A Third-Party
• Online versus In-Person Focus Groups
• What is Ethnographic Research? Really?
• How Qualitative and Quantitative Marketing Improves Inbound Marketing
• What is Customer Journey Mapping?
• How to Keep Employees Engaged During Management Transitions
• How Biometrics is Changing Market Research
• Press Release: InterQ Research Hires Andrew Barnes as Chief Operating Officer
• How Market Research Will Help You Understand Generation Z
• Three Proven Ways to Enter and Succeed in a New B2B Market
• How to Capture the Voice of the Customer with Market Research
• What are the Primary Goals of Qualitative Research?
• What is the ideal Sample Size in Qualitative Research?
• How Virtual Reality Will Change Market Research
• Why Mobile Market Research Is Absolutely Essential for Brand Research
• Mobile Ethnography Research Terms to Know
• B2B Marketing Research: 101
• New Product Concept Do’s and Don’ts
• How to Build a Brand
• What to Look for When Hiring a Market Research Firm
• Top 3 Ways to Build Customer Loyalty
• Top 3 Reasons to Conduct Focus Groups in San Francisco
• 75% of tech startups fail. Here’s why.
• How Tesla Uses Focus Groups to Create Amazing Cars
• How to be a marketing manager superhero
• Does B2B Market Research Provide a Return on Investment?
• Market Research Essential Terms to Know
• Online Research: What is Social Media Listening?
• Focus Groups versus In-Depth Interviews
• Quantitative and Qualitative Research: Two Methods Explained
• The Essential Business Questions Every Company Needs to Ask
• The Key to Successful Startups
• Why Startups Need More Than Growth Hacking to Succeed
• Should you do focus groups?
• What is Market Research? And How is it Different from Big Data Research?
• 3 Steps to Turn Your Website Into a Revenue-Generating Machine
• The Most Important Step that Startups Miss
• Should You Do Customer Journey Mapping in B2B?
• The Importance of Market Research in Customer Experience
• How to Improve the Customer Experience
• The Most Effective Way to Create Customer Journey Maps
• Create Accurate Customer Personas with Qualitative Data
• How to Run a Focus Group (And How NOT To)
• How to Use Shopping Funnels to Improve Website Design
• What are Your Business Blind Spots?
• How Marketing Research Can Change Your Business
• 3 Reasons Why You Shouldn’t Do Marketing Research In-House (No Bias here, really)
• Ethnographic Marketing Research: 101
• Improve Your Inbound Marketing with These 3 Tips
• A Social Media Strategy That’s Better than Sliced Bread
• The Secret Formula to Really, Truly Improve Customer Service
• The Secret to Making Your Website Copy Sparkle
• Top 5 Reasons to do Exploratory Qualitative Marketing Research
• You Can’t Build a Successful Business Unless You Know This
• 3 Secrets to Transform Your Email Marketing Plan