For Immediate Release
April 4th, 2023
415 448 7550
InterQ Research Certified By the Women’s Business Enterprise National Council
San Francisco, California, April 4th, 2023—InterQ Research, a business specializing in qualitative and quantitative market research, is proud to announce national certification as a Women’s Business Enterprise by the Pacific Region, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). WBENC Certification is the gold standard for women-owned business certification in the United States. Joanna Jones, the founder of InterQ was pleased to receive the certification. “InterQ Research is proud to be a 100% owned women-owned business. One of our goals, in addition to conducting excellent market research, is to advance women’s careers in the field of market research. We’re proud to employ and support working moms and rising female stars, with flexible working schedules, training opportunities, and a supportive work environment.”
The WBENC standard of certification implemented by the Pacific Region, is a meticulous process, including an in-depth review of the business and a site inspection. The certification process is designed to confirm the business is at least 51% owned, operated, and controlled by a woman or women, and that the business has appropriate structure and strategic business planning and implementation in place.
By including women-owned businesses among their suppliers, corporations and government agencies demonstrate their commitment to fostering diversity and the continued development of their supplier diversity programs, which in turn empowers women as leaders and brings about a more diverse, balanced and sustainable economy.
WBENC Certification combined with professional development and engagement in the WBENC network provides unsurpassed opportunities year-round, both virtually and in-person, for women-owned businesses to grow and expand their business and innovation through events, programming and connections with major corporations and other WBEs.
To learn more about InterQ Research, please visit https://interq-research.com/.
About InterQ Research:
InterQ Research is a full-service market research firm with offices in San Francisco and Austin, Texas. The company specializes in designing research studies for product concept testing, user research, new business territories, B2B channel research, advertising concept testing, strategic branding, and internal company re-organization ventures. InterQ uses the latest qualitative and quantitative techniques, including in-person and virtual focus groups, UX testing, in-depth interviews, mobile interviews, and ethnographic research.
InterQ brings a knowledgeable team, with a combined 50 years of experience in advertising agencies, operations, and traditional qualitative research. InterQ stands out from traditional market research agencies: They bring a team that understands branding, messaging, and go-to-business strategies, and they combine this acumen with foundational qualitative research methodologies.
Founded in 1997, WBENC is the nation’s leader in women’s business development and the leading third-party certifier of businesses owned and operated by women, with more than 18,000 certified Women’s Business Enterprises, 14 national Regional Partner Organizations, and more than 500 Corporate Members, most of which are Fortune 500. Thousands of corporations representing America’s most prestigious brands, as well as many states, cities, and other entities, look for and accept WBENC Certification. Through the Women Owned initiative, WBENC also is a leader in supporting consumer-oriented female entrepreneurs and those who do business with them by raising awareness for why, where and how to buy Women Owned. For more information, visit www.wbenc.org and www.buywomenowned.com.