Beyond statistics and data
Your customers are more complex than Big Data and statistics suggest. Customers want to be heard, and it is only through interviewing and observation that we can truly see the reasoning behind your data. Using qualitative market research, which includes methods such as focus groups, in-depth interviews, and mobile ethnographic research, we give you a full picture of your customers and clients.
Real-world product concept testing
Whether you’re trying to understand how people interact with your brand digitally, or how complex sales decisions are made in B2B environments, we’ll tailor a study to illuminate the process.
Numbers and data (especially Big Data) are prolific these days. But numbers can only tell you so much. They don’t give you opinions. They don’t help you understand perceptions, nuances in opinions, or habits. Qualitative research does.
As a supplement to qualitative research, we often include quantitative research. We conduct surveys with a large sample of your customers and use national databases, including MRI, to add statistical relevance to our findings.
Using in-person interviews and online technology, we map each touchpoint your customers go through. Whether you’re in B2B or B2C, our process will unlock the digital and in-person journeys that lead to conversions, helping you maximize the customer experience.
With a custom study design and our own proprietary data, we’ll give you insights into the Millennial marketplace — whose annual spending is now at $50 billion.This generation is one of the most influential cohorts for brands to understand.
We appreciated the attentiveness of the consultants at InterQ and their constant focus on meeting our expectations. Ultimately, the goal was reached, we now have a clear understanding of how to better position our brand for success.
I had the pleasure of working with Joanna and the InterQ team on a strategically important project that involved focus groups across the U.S. and U.K. The execution was flawless and Joanna’s presentation on key findings and analysis was very insightful and helpful in optimizing our messaging and strategy.
We’ve worked with InterQ on two research projects. They did phenomenal, thoughtful work on both. On one project, the research uncovered two insights that enabled us to overcome objections to a new product. We look forward to working with InterQ again.
The team at InterQ are a pleasure to work with. They’re professional, timely, and work hard to deliver exactly what we need.
The InterQ team is fast, responsive, and effective. We can always count on them for research participants who go beyond the expected and help us challenge our thinking.
Latest Blog Posts
By Tamara Irminger Underwood When thinking of qualitative research methodologies, what first comes to mind for many are focus groups…