Beyond statistics and data
Your customers are more complex than Big Data and statistics suggest. Customers want to be heard, and it is only through interviewing and observation that we can truly see the reasoning behind your data. Using qualitative market research, which includes methods such as focus groups, in-depth interviews, and mobile ethnographic research, we give you a full picture of your customers and clients.
Real-world product concept testing
Whether you’re trying to understand how people interact with your brand digitally, or how complex sales decisions are made in B2B environments, we’ll tailor a study to illuminate the process.
Numbers and data (especially Big Data) are prolific these days. But numbers can only tell you so much. They don’t give you opinions. They don’t help you understand perceptions, nuances in opinions, or habits. Qualitative research does.
As a supplement to qualitative research, we often include quantitative research. We conduct surveys with a large sample of your customers and use national databases, including MRI, to add statistical relevance to our findings.
Using in-person interviews and online technology, we map each touchpoint your customers go through. Whether you’re in B2B or B2C, our process will unlock the digital and in-person journeys that lead to conversions, helping you maximize the customer experience.
With a custom study design and our own proprietary data, we’ll give you insights into the Millennial marketplace — whose annual spending is now at $50 billion.This generation is one of the most influential cohorts for brands to understand.
We had the pleasure of working with InterQ on a topic that is highly relevant to the automotive and technology industry. Joanna and her team were incredibly efficient and brought insightful perceptions to our project. They’re a very hard working team who get the job done!
We just wrapped up our first project with InterQ and I would definitely recommend them. We had a super-short turnaround to work with, and they were able to get the job done in less time than planned, providing great updates along the way. The report included everything we asked for, and has been hugely helpful to us.
– Delta Air Lines
We appreciated the attentiveness of the consultants at InterQ and their constant focus on meeting our expectations. Ultimately, the goal was reached, we now have a clear understanding of how to better position our brand for success.
I had the pleasure of working with Joanna and the InterQ team on a strategically important project that involved focus groups across the U.S. and U.K. The execution was flawless and Joanna’s presentation on key findings and analysis was very insightful and helpful in optimizing our messaging and strategy.
We’ve worked with InterQ on two research projects. They did phenomenal, thoughtful work on both. On one project, the research uncovered two insights that enabled us to overcome objections to a new product. We look forward to working with InterQ again.
Latest Blog Posts
By Joanna Jones In qualitative research, the discussion guide is the fundamental document that outlines the questions that the interviewer asks a…
Podcast Episode: Joanna Jones Sits Down with Angela Pointon to Discuss Male vs. Female-Dominated Industries
InterQ's female founder, Joanna Jones, was delighted to be a podcast guest on Angela Pointon's The Female Entrepreneur. Joanna grew…