Beyond statistics and data
Your customers are more complex than Big Data and statistics suggest. Customers want to be heard, and it is only through interviewing and observation that we can truly see the reasoning behind your data. Using qualitative market research, which includes methods such as focus groups, in-depth interviews, and mobile ethnographic research, we give you a full picture of your customers and clients.
Real-world product concept testing
Whether you’re trying to understand how people interact with your brand digitally, or how complex sales decisions are made in B2B environments, we’ll tailor a study to illuminate the process.
Qualitative Research
Numbers and data (especially Big Data) are prolific these days. But numbers can only tell you so much. They don’t give you opinions. They don’t help you understand perceptions, nuances in opinions, or habits. Qualitative research does.
Quantitative Research
As a supplement to qualitative research, we often include quantitative research. We conduct surveys with a large sample of your customers and use national databases, including MRI, to add statistical relevance to our findings.
Customer Journey Mapping
Using in-person interviews and online technology, we map each touchpoint your customers go through. Whether you’re in B2B or B2C, our process will unlock the digital and in-person journeys that lead to conversions, helping you maximize the customer experience.
Millennial Market Research
With a custom study design and our own proprietary data, we’ll give you insights into the Millennial marketplace — whose annual spending is now at $50 billion.This generation is one of the most influential cohorts for brands to understand.
Testimonials
Latest Blog Posts
Layered Qualitative Research Approaches
In market research studies, we frequently conduct studies using a two-step process: A qualitative study, followed by a quantitative survey…
How Glossier Used Focus Groups to Disrupt the Cosmetics Industry
It’s amazing what can happen when a company interacts with and listens to what people are clamoring for, and then…
Baby Boomer Market Research
The Baby Boomers are no longer America’s largest demographic. They were recently eclipsed by the Millennials – in numbers. However,…