cor•po•rate adj. my•o•pia n.
When companies are so focused internally on their products and logistics that they lose sight of what their customers actually want.
Corporate Myopia infiltrates large and small companies, start-ups, and long-standing businesses. It’s easy to become so consumed by your brand and product – because you live it and breathe it every day – that you lose sight of how your customers and prospects see and use your product. Your messages could make perfectly good sense to you, but your customers have a different opinion. They view your product through filters that you may not perceive.
We’re the third party to help you unlock that understanding. Objective. No bias. Just results.
Qualitative versus Quantitative – which approach is right for you?
At InterQ, our researchers are trained in sound academic research principles, and they bring years of agency research marketing experience to the table. Our approach is based on rigorous methods, tested and tried in academia, and modified for the fast-paced corporate world. The type of research design we choose will depend on your unique situation and the questions you need answered. Here is a quick overview of qualitative versus quantitative techniques, and the scenarios where they work best: