Numbers and data (especially Big Data) are prolific these days. But numbers can only tell you so much. They don’t give you opinions. They don’t help you understand perceptions, nuances in opinions, or habits. Qualitative research does, and it’s the foundation of our process.
Along with qualitative research, we often include quantitative research. We conduct surveys with a large sample of your customers and use national databases, including MRI Simmons and social listening tools, to add statistical relevance and additional insights.
Using in-person interviews and online technology, we map each touchpoint your customers go through. Whether you’re in B2B or B2C, our process will unlock the digital and in-person journeys that lead to conversions.