InterQ breaks the mold when it comes to services that traditional market research firms offer: In addition to full-service qualitative and quantitative market research, we offer media planning and strategy services. Our Head of Social Insights worked as a media planner and digital strategist at some of the most prestigious ad agencies in the U.S., and she brings her acumen to our clients.
Once we’ve completed the strategy work for you, if you need to figure out where to place the message, we can create a comprehensive media planning strategy plan for you. Using leading media industry databases, including MRI and Kantar, we’ll give you a full tactical roadmap on where to buy media, how much to spend, and how to structure your campaign seasonally. If you’re looking for online social strategy, we can develop a full social listening report for you, using leading industry tools that give us insight into how consumers are speaking about brands in the online space. Finally, if you need a competitive report on brands in your industry, we can pull spend and creative to give you an edge.