Millennial Market Research
Millennials are now the largest demographic in the U.S. As of 2016, 75 million are living in the U.S. Their annual spending is an estimated $300 billion, and as of 2020, they make up 50% of the workforce.
If you’re a start-up, expanding business or run a nonprofit, you simply have to pay attention to the Millennial age group. Their media consumption patterns, spending habits, and career choices are unlike any other demographic. Companies who are not yet marketing to millennials are quickly learning that failing to reflect their workforce cultures, products, and services accordingly, results in losing share to those paying attention. Brands that once held high prestige are learning that Millennials look at them as being out-of-touch with their generation’s concerns.
Gen Z Market Research
Gen Z (those born between 1997-2012) is the age cohort quickly catching up with the Millennials, in terms of sheer numbers and shaping trends. They are the most diverse and tech-savvy demographic, but they’re somewhat unpredictable in where they spend their digital lives. As they start to mature into the age where they begin making more money in their careers, they’re the prime group to watch and study, in terms of how they’ll re-make cultural patterns — including how they build their households, buy products, and shape the narrative.
At InterQ, we’ve done numerous studies with the Gen Z age group, and we’ve produced original research on trends they’re shaping. Additionally, we have tools, such as mobile ethnography platforms, that help us better understand their behaviors and patterns.
At InterQ Research, we specialize in Millennial & Gen Z market research.
With headquarters in Silicon Valley, we’re on the pulse of what’s going on, demographically, socially, and economically with the Millennial and Gen Z generations. We frequently test out new technologies, mobile apps, and brands who are marketing to Millennials and Gen Z, both in the Bay Area and around the country. Through these conversations, we’ve identified key patterns and trends around Millennial and Gen Z demographics that have been transformational to the companies that we’ve partnered with. We leverage qualitative focus groups along with leading quantitative databases, which identify the latest statistical trends nationwide. InterQ helps determine the viability of your key business imperatives in any new market.
If you’re already aware of how crucial the Millennial and Gen Z demographics are to your business but wondering how to take the first step – start with market research. We’ll develop a custom market research study for you, tailored to your specific product, service or app, and test it with Millennial and Gen Z consumers.
Trust InterQ to be your market research partner.