Our Leadership Team

Joanna fell in love with qualitative research in 2002 during her undergraduate studies in psychology. After learning the academic-based approach to qualitative research, she went on to pursue a career in marketing, where she worked closely with strategy teams doing focus groups and marketing research. At InterQ’s helm, Joanna has built research relationships with some of the world’s leading brands, including Audi, Delta Air Lines, Visa, and Google. Joanna leads the InterQ team in research design and reports and helps manage operations at InterQ. She is a member of the Qualitative Research Consultants Association and a guest lecturer at the University of San Francisco.

Tamara Irminger Underwood’s background is in journalism and science. Her skillset is a perfect combination for the type of qualitative research projects that she works on at InterQ; she takes a rigorous scientific approach to her work, and captures stories with a journalistic flair. At InterQ, she moderates research studies, assists with qualitative analysis, and is the lead copywriter for reports, as well as internal marketing materials for InterQ.

Josef specializes in qualitative research analysis and report writing and has made this his niche for the last 15 years. He has a knack for synthesizing information from multiple sources and tapping into new insights, writing objectively and telling clear stories that engage the reader, while finding creative ways to present findings more visually. He is an active QRCA member and previously helped develop the Marketing Research Association’s code of research standards.

Dr. Megan Hicks is the CEO/founder of Hicks Data Consulting LLC. She received her Ph.D. in Human Development and Family Science from the University of Georgia in 2017. Dr. Hicks specializes in quantitative research methods and partners with the InterQ team by providing expertise in quantitative survey development and data analysis.

Trisha Dang is a recent graduate from University of San Francisco with a B.S. in Marketing. As she enters the job market, she hopes to continue work in qualitative research and marketing analytics.