Joanna fell in love with qualitative research in 2002 during her undergraduate studies in Psychology. After learning the academic-based approach to qualitative research, she went on to pursue a career in marketing, where she worked closely with strategy teams doing focus groups and marketing research. Prior to InterQ, she worked on some of the world’s leading brands, including Anheuser-Busch and Nestle. Joanna leads the InterQ team in research design and reports and helps manage operations at InterQ. She is a member of the Qualitative Research Consultants Association, a lecturer at Founders Space — an accelerator and incubator in San Francisco — and a guest lecturer at the University of San Francisco.
Kate is our Head of Social Insights for our Southwest tech-industry clients in Texas. She brings over a decade of top-tier agency experience from Mullen, Crispin Porter + Bogusky & SapientNitro, having worked on some of the largest and most reputable national brands including Miami HEAT, Grey Goose, Unilever, X-Games, Dominos, Best Buy, ADT Security, Vitaminwater, Powerade, Volkswagen & Target. Kate offers the InterQ team a wealth of insight in the areas of market research, media planning, social listening & social strategy.
Tamara Irminger Underwood’s background is in journalism and science. Her skillset is a perfect combination for the type of qualitative research projects that she works on at InterQ; she takes a rigorous scientific approach to her work, and captures stories with a journalistic flair. At InterQ, she moderates research studies, assists with qualitative analysis, and is the lead copywriter for reports, as well as internal marketing materials for InterQ.
Josef specializes in qualitative research analysis and report writing and has made this his niche for the last 15 years. He has a knack for synthesizing information from multiple sources and tapping into new insights, writing objectively and telling clear stories that engage the reader, while finding creative ways to present findings more visually. He is an active QRCA member and previously helped develop the Marketing Research Association’s code of research standards.