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Joanna Jones

Joanna Jones

CEO and Founder

Joanna fell in love with qualitative research in 2002 during her undergraduate studies in Psychology. After learning the academic-based approach to qualitative research, she went on to pursue a career in marketing, where she worked closely with strategy teams doing focus groups and marketing research. Prior to InterQ, she worked on some of the world’s leading brands, including Anheuser-Busch and Nestle. Joanna leads the InterQ team in research design and reports and helps manage operations at InterQ. She is a member of the Qualitative Research Consultants Association, a lecturer at Founders Space — an accelerator and incubator in San Francisco — and a guest lecturer at the University of San Francisco.

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Kate Minkner

Head of Media Insights & Social Strategy

Kate brings over a decade of top-tier agency experience from Mullen, Crispin Porter + Bogusky & SapientNitro, having worked on some of the largest and most reputable national brands including Miami HEAT, Grey Goose, Unilever, X-Games, Dominos, Best Buy, ADT Security, Vitaminwater, Powerade, Volkswagen & Target. Kate offers the InterQ team a wealth of insight in the areas of market research, media planning, social listening & social strategy.

team tamara

Tamara Underwood

Head of Qualitative Research

Tamara Irminger Underwood’s background is in journalism and science. Her skillset is a perfect combination for the type of qualitative research projects that she works on at InterQ; she takes a rigorous scientific approach to her work, and captures stories with a journalistic flair. At InterQ, she moderates research studies, assists with qualitative analysis, and is the lead copywriter for reports, as well as internal marketing materials for InterQ.

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Liz Knickerbocker

Senior Qualitative Researcher

Liz started her career in market research in high school, working at a survey call center… and she actually loved it. Liz‘s experience is in both B2C and B2B, across industries. Her background includes technology, shipping, retail,  beverage, higher education, sporting goods, hospitality, and  events.  At InterQ, Liz has a knack for building immediate rapport with people she interviews, and her research acumen lends itself beautifully to her analysis and ability to synthesize qualitative findings into strategic takeaways.


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