Beyond statistics and data
Your customers are more complex than Big Data and statistics suggest. Customers want to be heard, and it is only through interviewing and observation that we can truly understand why consumers make the decisions they do. Using qualitative market research, which includes methods such as focus groups, in-depth interviews, and mobile ethnographic research, we give you a full picture of your customers and clients. At the end, we deliver an actionable research insights workshop, to ensure the findings are put to use.
Tech-Industry Market Research
InterQ specializes in market research for the tech industry and consumer companies. From the world’s largest tech brands to new startups, we cover both consumer and B2B tech products. We recruit complex titles and have deep experience in innovative and traditional technical industries, allowing us to interview intelligently and deliver impactful insights.
Qualitative Research
Numbers and data (especially Big Data) are prolific these days. But numbers can only tell you so much. They don’t give you opinions. They don’t help you understand perceptions, nuances in opinions, or habits. Qualitative research does, and it’s the foundation of our process.
Quant Research
Along with qualitative research, we often include quantitative research. We conduct surveys with a large sample of your customers and use national databases, including MRI Simmons and social listening tools, to add statistical relevance and additional insights.
Customer Journey Mapping
Using in-person interviews and online technology, we map each touchpoint your customers go through. Whether you’re in B2B or B2C, our process will unlock the digital and in-person journeys that lead to conversions.
Market Research Operations
In addition to full-service market research, InterQ offers support for market research operations. This includes recruiting, moderating, project management, and logistics. This is a great option for internal teams that need Research Ops support!
Testimonials
Latest Blog Posts
What is an “Insight” in Market Research? (really??)
The concept of "insights" is tossed around so frequently -- in the marketing and market research world -- that it's…
Press Release: InterQ Research Certified as Women-Owned by WBENC
For Immediate Release April 4th, 2023 CONTACT: Joanna Jones [email protected] 415 448 7550 InterQ Research Certified By the Women’s Business…
How to Justify Sample Size in Qualitative Research
Qualitative research is a bit of a puzzle for new practitioners: since it is done via interviewing participants, observation, or…