Beyond statistics and data
Your customers are more complex than Big Data and statistics suggest. Customers want to be heard, and it is only through interviewing and observation that we can truly understand why consumers make the decisions they do. Using qualitative market research, which includes methods such as focus groups, in-depth interviews, and mobile ethnographic research, we give you a full picture of your customers and clients. At the end, we deliver an actionable research insights workshop, to ensure the findings are put to use.
Tech-Industry Market Research
InterQ specializes in market research for the tech industry and consumer companies. From the world’s largest tech brands to new startups, we cover both consumer and B2B tech products. We recruit complex titles and have deep experience in innovative and traditional technical industries, allowing us to interview intelligently and deliver impactful insights.
Qualitative Research
Numbers and data (especially Big Data) are prolific these days. But numbers can only tell you so much. They don’t give you opinions. They don’t help you understand perceptions, nuances in opinions, or habits. Qualitative research does, and it’s the foundation of our process.
Quant Research
Along with qualitative research, we often include quantitative research. We conduct surveys with a large sample of your customers and use national databases, including MRI Simmons and social listening tools, to add statistical relevance and additional insights.
Customer Journey Mapping
Using in-person interviews and online technology, we map each touchpoint your customers go through. Whether you’re in B2B or B2C, our process will unlock the digital and in-person journeys that lead to conversions.
Jobs to Be Done
InterQ uses a Jobs to Be Done framework to help companies innovate and develop products that satisfy customers’ core needs better and less expensively. We use a proven methodology that combines qualitative and quantitative methods.
Testimonials
Latest Blog Posts
Should You Use Qualitative or Quantitative Methods in UX?
Our InterQ blog often features topics focused on specific qualitative methodologies, such as in-depth interviews and focus groups. While InterQ…
Frequently Asked Questions: FAQs about Qualitative Research
Article Summary: At InterQ, we commonly receive phone calls, website inquiries, and client questions about our methodologies and process. To…
What do Qualitative Researchers Do?
By Joanna Jones, CEO of InterQ Research Note: I recently became a co-chair of the local San Francisco Bay Area…