Beyond statistics and data
Your customers are more complex than Big Data and statistics suggest. Customers want to be heard, and it is only through interviewing and observation that we can truly see the reasoning behind your data. Using qualitative market research, which includes methods such as focus groups, in-depth interviews, and mobile ethnographic research, we give you a full picture of your customers and clients.
Tech-Industry Market Research
InterQ specializes in market research for the tech industry. From the world’s largest tech brands to new startups, we cover both consumer and B2B tech products. We recruit complex titles and have deep experience in innovative and traditional technical industries, allowing us to interview intelligently and deliver impactful insights.
Qualitative Research
Numbers and data (especially Big Data) are prolific these days. But numbers can only tell you so much. They don’t give you opinions. They don’t help you understand perceptions, nuances in opinions, or habits. Qualitative research does.
Quantitative Research
As a supplement to qualitative research, we often include quantitative research. We conduct surveys with a large sample of your customers and use national databases, including MRI, to add statistical relevance to our findings.
Customer Journey Mapping
Using in-person interviews and online technology, we map each touchpoint your customers go through. Whether you’re in B2B or B2C, our process will unlock the digital and in-person journeys that lead to conversions, helping you maximize the customer experience.
Millennial Market Research
With a custom market research study design and our own proprietary data, we’ll give you insights into the Millennial marketplace — whose annual spending is now at $50 billion and growing. This generation is one of the most influential cohorts for brands to understand.
Testimonials
Latest Blog Posts
Case Study: InterQ Partnered with Delta Air lines to Decrease Passenger Stress While Flying
InterQ used biometrics and qualitative research to show where passengers feel the most stress when flying Challenge Delta Air Lines,…
How to Improve Voice of the Customer Studies
By Tamara Irminger Underwood There are a lot of companies that claim to “listen to their customers” using Voice of…
Market Research for Cybersecurity Technologies
Global cybersecurity threats and breaches are listed as one of the World Economic Forum’s fourth most dangerous threats facing the…












































