Beyond statistics and data
Your customers are more complex than Big Data and statistics suggest. Customers want to be heard, and it is only through interviewing and observation that we can truly understand why consumers make the decisions they do. Using qualitative market research, which includes methods such as focus groups, in-depth interviews, and mobile ethnographic research, we give you a full picture of your customers and clients. At the end, we deliver an actionable research insights workshop, to ensure the findings are put to use.
Tech-Industry Market Research
InterQ specializes in market research for the tech industry and consumer companies. From the world’s largest tech brands to new startups, we cover both consumer and B2B tech products. We recruit complex titles and have deep experience in innovative and traditional technical industries, allowing us to interview intelligently and deliver impactful insights.
Numbers and data (especially Big Data) are prolific these days. But numbers can only tell you so much. They don’t give you opinions. They don’t help you understand perceptions, nuances in opinions, or habits. Qualitative research does, and it’s the foundation of our process.
Along with qualitative research, we often include quantitative research. We conduct surveys with a large sample of your customers and use national databases, including MRI Simmons and social listening tools, to add statistical relevance and additional insights.
Using in-person interviews and online technology, we map each touchpoint your customers go through. Whether you’re in B2B or B2C, our process will unlock the digital and in-person journeys that lead to conversions.
Jobs to Be Done
InterQ uses a Jobs to Be Done framework to help companies innovate and develop products that satisfy customers’ core needs better and less expensively. We use a proven methodology that combines qualitative and quantitative methods.
We worked with InterQ to get a general sense of the firm’s position in the market and audience perceptions. What we got was a thorough and actionable understanding not just of where we stand, but what our potential partners truly want from us, how we can reach them, and – most importantly – actions we can take to move both qualitative and quantitative benchmarks. InterQ’s team is meticulously organized, attuned to sharing non-obvious insights, and so fast. We feel so fortunate to have worked with them on this foundational project!
We had the pleasure of working with InterQ on a topic that is highly relevant to the automotive and technology industry. Joanna and her team were incredibly efficient and brought insightful perceptions to our project. They’re a very hard working team who get the job done!
We just wrapped up our first project with InterQ and I would definitely recommend them. We had a super-short turnaround to work with, and they were able to get the job done in less time than planned, providing great updates along the way. The report included everything we asked for, and has been hugely helpful to us.
– Delta Air Lines
We appreciated the attentiveness of the consultants at InterQ and their constant focus on meeting our expectations. Ultimately, the goal was reached, we now have a clear understanding of how to better position our brand for success.
I had the pleasure of working with Joanna and the InterQ team on a strategically important project that involved focus groups across the U.S. and U.K. The execution was flawless and Joanna’s presentation on key findings and analysis was very insightful and helpful in optimizing our messaging and strategy.
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Article Summary: At InterQ, we commonly receive phone calls, website inquiries, and client questions about our methodologies and process. To…