May 24, 2021
Monday’s print edition of the Wall Street Journal featured a section on the customer experience. On the front page is an article titled “Don’t Give Up on Focus Groups.” InterQ’s founder, Joanna Jones, was interviewed in the article and is quoted.
The article is a great reminder of why focus groups matter more than ever. In an era of big data, qualitative research is still the surest way to observe and go far more in-depth to the customer experience than numbers alone can reveal.
For more information about InterQ’s approach, request a proposal.