in-depth interviews

Why UX Is Failing Baby Boomers Boomers — And What It’s Costing Companies

• March 4, 2026

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Pros and Cons of AI Moderators in Market Research

• January 13, 2026

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Before You Ship – Have You Done Your Product Research?

• September 22, 2025

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Product Research vs. Market Research: What’s the Difference?

• April 14, 2025

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Design Thinking vs. Human-Centered Design: What’s the Difference?

• December 16, 2024

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Should UX Researchers Be Doing Focus Groups?

• September 19, 2023

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UX Research: What Moderator Skills are Needed?

• August 22, 2023

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How InterQ is Using AI in Qualitative Research

• August 10, 2023

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What is an “Insight” in Market Research? (really??)

• June 2, 2023

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How to Design a Qualitative Research Project

• March 13, 2023

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What Skillsets do UX Researchers and Qualitative Researchers Need?

• February 17, 2023

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How to Write a Discussion Guide for Qualitative Research

• January 18, 2023

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