Your customers are more complex than Big Data and statistics suggest.

Our goal at InterQ is to help you understand your customers so that you can refine your product concept testing, create branding messages that accurately speak to your audience, and develop a marketing plan that leads to real conversions.

We understand that identifying and removing blind spots can provide transformative opportunities in your business. Our guiding principle is that your customers know best, so we help you identify their needs by conducting qualitative market research, which includes methods such as focus groups, in-depth interviews, and ethnographic research. When we combine our qualitative insights with statistics and predictive marketing analytics, you’ll gain a true picture of who your customers are and what they’re looking for.

Qualitative Research

Numbers and data (especially Big Data) are prolific these days. But numbers can only tell you so much. They don’t give you opinions. They don’t help you understand perceptions, nuances in opinions, or habits. Qualitative research does.
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Quantitative Research

As a supplement to qualitative research, we often include quantitative research. We conduct surveys with a large sample of your customers and/or the overall marketplace. Applying statistical analysis, we help you make sense of the numbers.
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Marketing Consulting

Once our research has identified who your customers are and what they’re looking for, we offer brand identity, copywriting, and online marketing consulting services to ensure you grow your business and don't waste money on misguided strategy.
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Recent Clients

We’ve worked with InterQ on two research projects. They did phenomenal, thoughtful work on both. On one project, the research uncovered two insights that enabled us to overcome objections to a new product. We look forward to working with InterQ again.

- Castlight Health

The team at InterQ writes engaging content for both SurveyMonkey and Wufoo and are a pleasure to work with. They’re professional, timely, and work hard to deliver exactly what we need.

- SurveyMonkey

The team at InterQ Research has and continues to stretch our way of thinking and communicating by providing us thorough research on our customer journey mapping web assessment and strategy. InterQ has conducted themselves as a valuable partner for our organization.

- BioLogos

InterQ’s research and supplementary writing was crucial to finalizing our client’s brand narrative. They really came through for us, digging deep and easily integrating with both teams.

- Design by Cosmic

Latest Blog Posts

Improve Employee Retention with Qualitative Research

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The How’s and Why’s of Market Segmentation

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Voice of the Customer Market Research

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Contact us for a free consultation.

A San Francisco Market Research Company: 844-288-0788,