Beyond statistics and data
Your customers are more complex than Big Data and statistics suggest. Customers want to be heard, and it is only through interviewing and observation that we can truly understand why consumers make the decisions they do. Using qualitative market research, which includes methods such as focus groups, in-depth interviews, and mobile ethnographic research, we give you a full picture of your customers and clients. At the end, we deliver an actionable research insights workshop, to ensure the findings are put to use.
Tech-Industry Market Research
InterQ specializes in market research for the tech industry and consumer companies. From the world’s largest tech brands to new startups, we cover both consumer and B2B tech products. We recruit complex titles and have deep experience in innovative and traditional technical industries, allowing us to interview intelligently and deliver impactful insights.
Numbers and data (especially Big Data) are prolific these days. But numbers can only tell you so much. They don’t give you opinions. They don’t help you understand perceptions, nuances in opinions, or habits. Qualitative research does, and it’s the foundation of our process.
Along with qualitative research, we often include quantitative research. We conduct surveys with a large sample of your customers and use national databases, including MRI Simmons and social listening tools, to add statistical relevance and additional insights.
Using in-person interviews and online technology, we map each touchpoint your customers go through. Whether you’re in B2B or B2C, our process will unlock the digital and in-person journeys that lead to conversions.
Using custom research, we’ll give you insights into the Millennial and Gen Z marketplace — whose annual spending is now at $50 billion and growing. This generation is one of the most influential cohorts for brands to understand.
We had the pleasure of working with InterQ on a topic that is highly relevant to the automotive and technology industry. Joanna and her team were incredibly efficient and brought insightful perceptions to our project. They’re a very hard working team who get the job done!
We just wrapped up our first project with InterQ and I would definitely recommend them. We had a super-short turnaround to work with, and they were able to get the job done in less time than planned, providing great updates along the way. The report included everything we asked for, and has been hugely helpful to us.
– Delta Air Lines
We appreciated the attentiveness of the consultants at InterQ and their constant focus on meeting our expectations. Ultimately, the goal was reached, we now have a clear understanding of how to better position our brand for success.
I had the pleasure of working with Joanna and the InterQ team on a strategically important project that involved focus groups across the U.S. and U.K. The execution was flawless and Joanna’s presentation on key findings and analysis was very insightful and helpful in optimizing our messaging and strategy.
We’ve worked with InterQ on two research projects. They did phenomenal, thoughtful work on both. On one project, the research uncovered two insights that enabled us to overcome objections to a new product. We look forward to working with InterQ again.
Latest Blog Posts
By Tamara Irminger Underwood When it comes to designing market research studies, researchers will often start with the demographics of…
This past weekend, InterQ’s Founder and CEO, Joanna Jones, was interviewed by Susan Rocco on her syndicated radio program, Women…