If you are a loan officer, venture capitalist, or angel investor, your loan or investment is absolutely predicated on the product being successful. Business plans and market studies aren’t reflective enough of consumer mindsets — they may show you the market potential, but without actual customer opinions, your investment is risky.

We partner with banks and investors to help you vet out potential companies before you lend or invest. Our proven qualitative person-to-person research process, combined with our predictive marketing analytics, will uncover the new business venture’s viability, helping you make confident decisions on whether to invest, ask the company to modify their product, or give you enough data to decline the project.

Why We Don’t Let Clients “Behind the Glass”

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The Essential Business Questions

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How Our Egos Get in the Way of Doing Market Research

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