Joanna fell in love with qualitative research in 2002 during her undergraduate studies in Psychology. After learning the academic-based approach to qualitative research, she went on to pursue a career in marketing, where she worked closely with strategy teams doing focus groups and marketing research. Prior to InterQ, she worked on some of the world’s leading brands, including Anheuser-Busch and Nestle. Joanna leads the InterQ team in research design and reports and helps manage operations at InterQ. She is a member of the Qualitative Research Consultants Association, a lecturer at Founders Space — an accelerator and incubator in San Francisco — and a guest lecturer at San Francisco University.
Kate brings over a decade of top-tier agency experience from Mullen, Crispin Porter + Bogusky & SapientNitro, having worked on some of the largest and most reputable national brands including Miami HEAT, Grey Goose, Unilever, X-Games, Dominos, Best Buy, ADT Security, Vitaminwater, Powerade, Volkswagen & Target. Kate offers the InterQ team a wealth of insight in the areas of market research, media planning, social listening & social strategy.
Tamara Irminger Underwood’s background is in journalism and science. Her skillset is a perfect combination for the type of qualitative research projects that she works on at InterQ; she takes a rigorous scientific approach to her work, and captures stories with a journalistic flair. At InterQ, she moderates research studies, assists with qualitative analysis, and is the lead copywriter for reports, as well as internal marketing materials for InterQ.
Michaela Biaggi is quasi-serial entrepreneur, and keeps her hands in lots of different projects as a way to fix her appetite for excitement and adventure. Consequently she’s run the gamut, from consulting, to service, to product-based businesses. At InterQ, Michaela leads the charge in project management, finding business prospects, and managing accounts. She received a MBA in Sustainable Enterprise and an undergraduate degree in social science.