As a supplement to qualitative research (or as a standalone, depending on your project needs), we conduct quantitative research, which uses larger samples sizes and applies statistical techniques to draw meaningful conclusions and gain deep insights from your data. We use real-world data to uncover patterns in customer behavior. Our quantitative team will develop a program to extract your current data, and in combination, we’ll pull from broader databases, send out surveys, and run statistical analysis.
When we create quantitative surveys for you, our team writes the questions based on the business need that we’re working to solve. The questions may be multiple-choice, Likert scale, or yes/no. If you already have data gathered, we will create the code to analyze it. When used in conjunction with qualitative research, survey data paints a broader picture about consumer patterns.